Keyword Consideration…
June 1st, 2008When it comes to keywords you have to consider what KIND of text search engines are looking for. And the fact search engines (Google, Yahoo and MSN) are businesses. They are trying to make profit just like everybody else. People tend to forget that search engines are businesses. For them to make profit, they have to have traffic. And to have traffic they have to produced the most honest, unbiased, RELEVANT search results they can.
Now as to KIND of text, there is only two kinds of text I am going to address:
1. Ad text. This is hyped text that you use to excite a potential customer into taking action. That action being the buying of your product. This works great for billboards, magizine ads, TV commercials where the message is specifically delivered. On the internet it can be used as the text in a pay per click situation such as the ad text displayed as Sponsored Links when you do a Google search.
2. Natural text. This is the text Google spiders are trying to find. Why??? Google wants relevant search engine results. The most relevant search results are acquired from conversations that are not scripted. Who will give you the most honest evaluation of a website? The owner or a friend of yours? And Google knows that a website owner will overuse/stack keywords to obtain ranking. Studies have been done again and again to see how many times the work candy was used when one friend recommended a specific candy to another friend. When you recommend a specific candy bar to a friend you might say candy 3 times. Google knows the candy bar maker is going to say candy 6,7,8 or more times. When Google sees candy 3 times they like that , when they see candy 6,7,8 or more times they do not like it .
I have an unproven theory that a good review site with a webmaster that has a clue about keywords can do the sites reviewed immeasurable good. Garcia knows someone who has one I believe.
What you want to do when you write text for your website is write it as if you were talking to a friend. Speak favorably of it, but do not hype it. When you write descriptions for galleries be honest, give an accurate description.
Writing good text is very hard and takes a lot of practice. BUT YOU can do it! I am just a bare foot country boy that is barely educated and I can. Text is the gold of our industry. A hundred pictures can be taken in 10 minutes. We have software to build galleries. But text takes time and no one has came up with software that can write good text. That has to be done one word at a time by a mere mortal.
Couple of points I want to leave you with…
I see people write text using they and other non specific words… Don’t do that, Be Specific!!!
Five sexy teens were sitting by the pool. They were wearing bikinis.
Five sexy teens were sitting by the pool. The teens were wearing bikinis.
When you are writing text for your website/blog/descriptions, use your keywords whenever possible.
If you are a non native speaker, look for sponsors who provide text snippets/text descriptions. I love these and make liberal use of the text they provide in my blog marketing efforts. I am not talking about text that is part of a FHG. I am talking about text that is set aside from other marketing tools. I go out of my way to find these sponsors and promote them on my webmaster resource blogs. With text snippets/text descriptions you can use them as is, or be a little bit creative and come up with your own unique content by reordering the sentences and trading words and phrases. “fucking her” can be “driving his dick into her” “she was sucking his dick” “she was giving him a blowjob”. You can create a cheat sheet of word/phrase substitutions.
Remember Search Engines are Businesses!!! If you really do get that you are in the top 2%. (so few do) And if this article makes you stop and think you are in the top 1%.
Randy
Subscribe in a reader
